The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Featured Resources
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In Their Own Way: Discovering and Encouraging Your Child's Multiple Intelligences
Children learn in differing ways. Thomas Armstrong specializes in helping parents identify the unique areas in each of our children that enhance their special way of learning and expressing creativity. This work on multiple intelligences talks about the eight different kinds of multiple intelligences, showing you how to discover your child's particular areas of strength.
The First Year of Homeschooling Your Child: Your Complete Guide to Getting Off to the Right Start
An increasing number of parents are turning to homeschooling. This guide helps those parents to determine what are the best first steps to take, how to define your educational philosophy, and the best approach for your children. Included is a discussion of how to choose curriculum, assess progress, and stay within the legalities of your state.
Pecci Reading Method: At Last! A Reading Method for Every Child
At Last! A Reading Method for Every Child offers a balanced approach with intensive phonics and literature-based reading instruction. This is a simple method of teaching reading, with lots of supplemental materials. Get product information here.
Minds More Awake: The Vison of Charlotte Mason
Anne E. White explores what is known as the Charlotte Mason, based on the educational philosophy of the 19th century British educator. The goal is to set a child on the path to an intentional, purposeful life. White explores both the practical and philosophical understanding the Mason's practices. White includes lots of examples of how to use these ideas in your own homeschooling.
Don't Waste Your Time Homeschooling: 72 Things I Wish I'd Known
Traci Matt, a veteran homeschool mom helps you make the most of your homeschooling efforts. She takes a look back at 20 years of successes and challenges, offering tested strategies to assist you on your home education journey. This book will help you learn ways to keep a peaceful home, stay out of the isolation trap, practice self-care, learn how to live with teens, and respond to the questions of others.
