The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.

Homeschooling laws and policies don’t come out of thin air. They are created by well-intentioned men and women who may not know much about homeschooling. Laws and policies can be created, eliminated, or improved if we work with these men and women to fix them. Effective advocates know who these men and women are, know where to find them, and know how they can help with homeschooling problems.

Matching, out-of-date sweatsuits. The ability to recite lines from the Iliad in response to your peers’ discussion of a television show. Parroting your parents’ values. If you’ve paid attention to mainstream depictions of homeschooled children, these images are likely familiar. Homeschooled kids get a bad rap and are too frequently associated with social awkwardness due to a perceived lack of socialization with their peer group. However, with the dawn of social media, more homeschooled students—both those who are being schooled by more “traditional” methods and those who are students are virtual cyber charter schools—are able to better connect with their peers and other members of the homeschooling community.

It may not sound quite as exciting or glamorous as marching in the streets, calling your congressman, or making speeches. But the single most important and most empowering thing any homeschooling parent can do is to become familiar with Virginia’s homeschooling laws.

Just as educational philosophies and approaches can vary significantly among homeschooling families, so, too can our degree of comfort with and interest in taking the role of a “homeschool advocate.” While some homeschooling parents feel driven to right wrongs in the world or to push for change for the better, others prefer to avoid conflict if at all possible, and many of us fall somewhere in between, willing to take on important issues that hit close to home, if only we knew how to go about it effectively. Nearly all of us, however, want to be able to effectively respond if we feel our homeschooling freedoms are being abridged or threatened in some way. VaHomeschoolers has prepared some resources to help you advocate for yourself and the homeschooling community. Even if you never find yourself in an advocacy situation, this information can help to empower you to be a more confident homeschooler.

A transcript for an appearance by Celeste Land on the Kojo Nnamdi Show where she discussed the homeschooling movement. Celeste is VaHomeschoolers' Director of Government Affairs. The program touched on the many and varied reasons why families choose homeschooling, from concerns with the school environment to a desire for a tailored educational approach or a wish to keep the family at the center of a child’s upbringing. The show also addressed a common stereotype of homeschoolers by pointing out that while many families that choose home education consider their faith to be a very important part of their lives, homeschooling families come from diverse religious backgrounds, and religious homeschoolers do not necessarily choose homeschooling for religious reasons. A great example of how to interact with the media for a positive discussion about home education. Also available via podcast at Homeschooling Goes Mainstream.

The Organization of Virginia Homeschoolers (VaHomeschoolers) has lobbied on behalf of Virginia’s diverse homeschooling community for over a decade.

If you’re looking for a way to provide a service for homeschoolers in your community, consider becoming a liaison between your library and homeschoolers. Create activities and events for a homeschool audience. Help establish a homeschool resource center within the library. Coordinate with the library to have a Homeschool Day. Help the library find volunteers. Be an intermediary between the homeschool community and the library. And support your library's budget needs.

Positive action can be taken by homeschoolers by writing a letter or email to explain your concerns and providing accurate information about homeschooling. Letters or emails are especially appropriate in response to a form letter, a survey, an email, or a newspaper article or editorial. Letters and emails are also an effective way to express your views to lawmakers or policymakers on a particular homeschooling issue.

It can be difficult for friends to understand the changes and challenges a homeschooling family faces. This mom shares her reasons for homeschooling and why her relationship with them is different now.

Advocacy is for everyone. Any concerned parent can become an advocate for homeschooling freedoms. And so can you. This series of five articles will walk you through the steps you can take to become an effective advocate for homeschooling in your community.

Many homeschoolers are confronted with negativity. Heated debates on public education, religion and politics can be incited. Facing arguments on socialization, teacher qualifications and homework are not uncommon. There will always be naysayers. You simply cannot please everyone all the time, especially when you make important family decisions. It is best to convey your decision with confidence and let the act of homeschooling tell the rest of the tale.

A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.

It’s not enough to plan a meeting to talk about homeschooling with lawmakers, policymakers, bureaucrats, or the media. You have to have something to say when you get to the meeting. Successful homeschooling advocates get around this problem with a secret weapon: talking points.

Locate the homeschooling policies and regulations for your local school district. Read the policies carefully to learn about how your school district handles homeschooling issues. Make copies of the policies and keep them in a safe place for future reference. Share what you’ve learned withyour family and friends.

This free e-book download contains Mary Griffith's work addressing issues concerning the image of homeschoolers as presented by individual homeschoolers and homeschool organizations. It is written for support group leaders and activists in the homeschooling movement who want solid information on dealing with the public. Topics include: Getting Started, Looking Professional, Announcing Yourself, Being Interviewed (with tips for talking with the media, print interviews, broadcast interviews, and talk radio), Putting Your Message Out, and Events & Community. This book was originally published in 1996.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.